Creating a Local Google Business Profile

In this article, we'll walk you through creating and verifying a local Poplin Google Business Profile so you can get more customers. 

Step 1: Create Your Profile

Create a Google Business Profile by clicking here.

Click Create Your Profile.

Business Name

Enter your business name.

We recommend: Poplin Laundry Service by First Name & Last Initial

Example: Poplin Laundry Service by Melissa F.

Business Category

Select: Laundry Service

Customer Location

Google will ask: "Do you want to add a location customers can visit, like a store or office?"

Select No.

On the next step, you'll be able to enter the areas you serve.

If you select Yes, you'll be required to enter an address that may be displayed publicly on your profile.

Service Areas

Google will ask: "Where do you serve your customers?"

Enter the cities and communities where you'd like to provide service.

Contact Information

Google will ask what contact information you'd like to provide for your Business Profile.

Phone Number

Google requires a phone number to create and verify a Business Profile. You may use your personal cell phone number or a free Google Voice number if you prefer.

Important: While Google requires a phone number, it does not need to be displayed publicly on your listing. Please provide a phone number when creating the profile, but select the option not to show it to customers.

Website

Enter your Poplin referral link. Do not enter Poplin.co.

Using your referral link ensures:

• New customers go directly to you, bypassing the Laundry Pro ranking system
• New customers receive $20 off their first order, increasing conversion rates

Mailing Address

Google will ask: "Please enter your mailing address to verify."

Google requires a mailing address for verification purposes.

This address will not be publicly displayed on your profile if you selected No when asked whether customers can visit your location.

Phone Verification

Follow Google's instructions to verify your phone number.

 

Step 2: Complete Your Profile

Add Your Services

When Google asks "Add your services", select:

• Laundry Wash & Fold
• Laundry Pick-Up
• Delivery

Add Business Hours

We recommend selecting all seven days and entering 24 hours for each day.

Poplin operates 24/7, allowing customers to place orders whenever it's convenient for them.

Add Messaging

Google may ask: "Add messaging"

This step is optional.

If enabled, customers can send messages to the phone number associated with your profile.

Add a Business Description

Google will ask: "Add a business description"

You can copy and paste the following:

$20 off your first order when you use the link below.

Poplin includes:

• Wash, Dry & Fold

• Hang-dry options at no additional cost

• Free Pickup & Next-Day Delivery

• Starting at less than $2/lb

Say hello to freshly washed, professionally folded clothes without lifting a finger. Schedule your first order today and experience the convenience of Poplin.

Add Photos of Your Business

Google will ask: "Add photos of your business"

Photos can significantly improve engagement and help your profile stand out in search results.

We recommend uploading:

• Delivery photos
• Folded laundry
• Laundry bags ready for pickup or delivery
• Professional-looking service photos

If you don't have photos of your own yet, feel free to use the approved delivery photos below.

Advertise Easily in Minutes

Google may ask: "Advertise easily in minutes"

You can skip this step.

Poplin already advertises on Google.

Step 3: Verify Your Business

After creating your profile, you'll need to complete Google's verification process.

Go to your Business Profile Manager by clicking here.

Click Get verified on the listing you just created.

Enter your mailing address when prompted.

Record Your Business Details

Google will ask you to record a verification video.

The video must be at least 30 seconds long.

Start outside and clearly show your house number or apartment number. Then walk inside and show your laundry workspace.

Make sure your video includes:

• Your house number or apartment number
• The exterior of the property
• Your laundry workspace
• Evidence that laundry services are performed there

Once submitted, Google may take up to 7 business days to verify your profile.

Google will notify you once verification is complete.

If Google cannot verify your business on the first attempt, the Get verified button will appear again on your listing and you'll be able to try again.

Take a look at this example of one Laundry Pro's Google Business Profile: