Marketing Playbook

If you're looking for ways to grow your customer base — you've come to the right place. Here are 5 ways to grow your customer base:

1. Facebook Group Marketing
2. Free Social Media Marketing
3. Hotel Marketing
4. Community Marketing
5. Google Business Listing

If you need marketing materials, check out our Physical Marketing Materials article. 

1. Facebook Group Marketing

Facebook groups have been the most successful way for Laundry Pro’s to grow their customer base. If you join in the conversations on Facebook & follow these 5 steps, you’re bound to connect with interested customers.

Click here to learn how to be successful with Facebook Group Marketing.

Check out Laundry Pro Nikki’s post in her community group!

2. Free Social Media Marketing

The easiest and most inexpensive way to grow your customer base is to post on social media. Many Laundry Pros have found success by posting on Facebook, TikTok, Instagram, Twitter, Nextdoor, & even Reddit.

Click here to learn how to be successful with Social Media Marketing.

Check out Laundry Pro Sharon sharing about Poplin with her followers on Facebook!

3. Hotel Marketing

If you haven’t noticed yet, Poplin services a lot of hotel guests. Many Laundry Pros have had success marketing Poplin at hotels, especially when they’re already there for a pickup or delivery.

Click here to learn how to be successful with Hotel Marketing.

Check this out — Laundry Pro Vienna got the general manager at a hotel nearby to leave her business cards in each of the hotel rooms!

4. Community Marketing

There are many ways you can get the word out about Poplin in your community. We put together 6 ways Laundry Pros are already doing community marketing to help get your marketing wheels turning!

Click here to learn about these ideas.

Check out how Laundry Pro Samantha leaves a few business cards for her regulars to share with friends, family & neighbors!

5. Google Business Listing

Google Business Listings allow Laundry Pros to reach potential customers when they're searching for "laundry service" via Google Search and Google Maps. It’s an easy way to bring traffic to Poplin with your referral link.

Click here to learn about Google Business Listings & how you can set one up

Check out Laundry Pro Kimberly’s google business listing!

If you need marketing materials, check out our Physical Marketing Materials article. 

Don’t forget, at the end of the day, what keeps a customer using Poplin is that top notch experience, feeling like their clothes return like a present, perfectly folded and ready to go into their dresser.

Be sure to share about your success in our Laundry Pro Facebook Community. Good luck!